Introduction
KRS partnered with Giant Eagle to evolve the Market District design package for its Penn Avenue store, refreshing the environment while staying true to the brand and its strong neighborhood ties. The project focused on enhancing the existing store experience without losing the eclectic character that defines Market District.
Design + Strategy
The design approach elevated the current package through more cohesive materials, fixtures, and merchandising, while preserving the mixed-style aesthetic. Inspired by the creative spirit of Penn Avenue, the store was infused with playful foodie moments, local storytelling, and subtle humor rooted in the community. Fresh food and service areas were refined with a more premium and efficient design, including self-service experiences that maintain a full-service feel.
Services provided
- Design —Evolution and refinement of the existing Market District design package.
- Materials & Fixtures — Enhanced cohesion across finishes, fixtures, and merchandising systems.
- Merchandising + Experience Design — Strategic updates to improve product presentation and customer flow, paired with the integration of local storytelling, humor, and community-driven elements.
- Food + Service Areas — Upgraded layouts and systems to support premium yet efficient operations.
Outcome
The result is a Market that feels more unified, more vibrant, and more connected to the Penn Avenue community—delivering an elevated customer experience while maintaining its distinctive neighborhood identity.
